ALA Assoarchitetti renews its partnership with Viscom Italia again this year on the occasion of the new 2023 "Visual Vibes" edition. Creativity and technological innovation are constantly evolving and the new image of Viscom Italia reflects this change.

A concept that embraces the vibrations of the market together with the energy of a show to be experienced firsthand.

The fair is a point of excellence in visual communication and above all an opportunity for meetings between the major players in the sector and professionals looking for new business opportunities.

Three days of exhibitions, talks, events, competitions and exhibitions which, from 4 to 6 October 2023, will enliven pavilions 8/12 of Fieramilano Rho.

ALA participates in the event as usual. Come and visit us at Pavilion 12 stand C46.

On Thursday 5 October from 2.30pm to 3.00pm , ALA - Assoarchitetti also presents one of the talks on the Fair's schedule entitled " Fluid Apparenze - The use of video mapping and live communication in urban contexts".

Marcella Gabbiani, director of the Dedalo Minosse Prize, will dialogue with the architect, graphic designer and teacher Fabio Volpi , and with the director and artist light designer Richi Ferrero.

Two figures compared. The expression of the same visual language through two different communicative imprints. Static and creative energy are expressed through the use of large screens, LED walls, video mapping, light installations, live events, city and building scenography. Stories, tales and case histories of important international projects that combine images, sounds and digital technologies are weaved. Continuously evolving visual communication solutions are fundamental tools for enhancing and reinterpreting urban contexts.


To participate live in the talk:

Or contact us for more information: